Our approach is simple. You brief. We interrogate, contextualise, push, prod, experience and examine everything until we understand all aspects of your project.

High on insight, the ‘C-words’ follow. Challenge. Clarify. Conceptualise. Collaborate with the best and brightest in their fields. Create with heart, intellect, imagination, and originality. Craft engaging, persuasive, idea-rich stories. Connect audience with brand.

Storytellers, that’s who we are. Storytellers with decades of experience. Storytellers who develop, design and deliver visual and verbal narratives that open minds, provoke conversations, incite action and inspire change.

That’s our story. What’s yours?

What we do

Brand Identity
Brand Campaigns
Brand Strategy
Brand Architecture

Publication Design
Printed Collateral
Packaging

Signage and Wayfinding
Wayfinding Strategy
Environmental Design
Exhibition Design

Website Design
Digital Design
Animation
Social
Advertising

Who we work with

Australian Nursing and Midwifery Federation
Australian Space Agency
Amalgamated Property Group
Berry Street
Bone Digital
City of Darebin
Cox Architecture
Denton Corker Marshall
Fliteboard
Melbourne Art Foundation
Moonee Valley City Council
Municipal Association of Victoria
Museums Victoria
Riverlee
Royal Australasian College of Surgeons
Shepparton Art Museum
Shrine of Remembrance
Stonnington City Council
Western Health

Awards & Media

Premier’s Design Award
New York Type Directors Club
Tokyo Type Directors Club
Chicago Athenaeum Good Design Awards
Australian Graphic Design Association
Chaumont Poster Festival
Graphis
New York Art Directors Club
D&AD

Who we are
Andie Froutzis
Creative Director

Andie’s passion for visual storytelling is as strong today as it was more than three decades ago when her career began. Strategically minded, creatively gifted, innately curious, her ability to distil and conceptualise complex messages into effective design outcomes has proven invaluable to clients from a wide range of industries. As a studio leader, her people skills are also regularly to the fore. Be it inspiring the studio’s creative teams to grow and flourish, ensuring complex stakeholder groups stay on task, or mentoring the next generation as a sessional teacher at Swinburne, she always succeeds in summoning the best from those around her.

Andie Froutzis

Creative Director

Profile photo of Andie Froutzis

Andie’s passion for visual storytelling is as strong today as it was more than three decades ago when her career began. Strategically minded, creatively gifted, innately curious, her ability to distil and conceptualise complex messages into effective design outcomes has proven invaluable to clients from a wide range of industries. As a studio leader, her people skills are also regularly to the fore. Be it inspiring the studio’s creative teams to grow and flourish, ensuring complex stakeholder groups stay on task, or mentoring the next generation as a sessional teacher at Swinburne, she always succeeds in summoning the best from those around her.

Tim Murphy
Creative Director

Tim’s passion for the built environment is as singular as his commitment to realising the potential of every design challenge—no matter how daunting. Driven, resilient, and uniquely skilled, his contribution to architecture is significant and reflects an innate understanding of placemaking and community garnered through numerous collaborations with Australia’s pre-eminent built environment designers. Inspired by art and culture, his words—though often softly spoken—are invariably profound, as his talent for bringing clarity to complexity, and turning potential compromises into compelling, creative solutions.

Tim Murphy

Creative Director

Profile photo of Tim Murphy

Tim’s passion for the built environment is as singular as his commitment to realising the potential of every design challenge—no matter how daunting. Driven, resilient, and uniquely skilled, his contribution to architecture is significant and reflects an innate understanding of placemaking and community garnered through numerous collaborations with Australia’s pre-eminent built environment designers. Inspired by art and culture, his words—though often softly spoken—are invariably profound, as his talent for bringing clarity to complexity, and turning potential compromises into compelling, creative solutions.

Kerrie Smyk
Client Services Director

Kerrie is the consummate communications professional. A personable, highly organised, forward-thinking team leader with an eye for detail, she has worked in the design, advertising, and marketing industries for more than 25 years, including considerable experience with multichannel brand and tactical campaigns to both business and consumer audiences. A natural collaborator who is willing to push boundaries to achieve results beyond expectation, she excels at working closely with her design team and client, to deliver effective project outcomes—on time, on budget, and always with strong lines of open communication between all parties involved.

Kerrie Smyk

Client Services Director

Profile photo of Kerrie Smyk

Kerrie is the consummate communications professional. A personable, highly organised, forward-thinking team leader with an eye for detail, she has worked in the design, advertising, and marketing industries for more than 25 years, including considerable experience with multichannel brand and tactical campaigns to both business and consumer audiences. A natural collaborator who is willing to push boundaries to achieve results beyond expectation, she excels at working closely with her design team and client, to deliver effective project outcomes—on time, on budget, and always with strong lines of open communication between all parties involved.

Darren Bohn
General Manager

It’s no surprise that Darren’s transition from creative to management has been so successful. As a multi-disciplinary design practitioner for more than 25 years, he nurtured long-term, mutually successful relationships with clients from a range of industries. Exceptional entrepreneurial vision was one reason. A laser-like focus on delivering outstanding creative and outstanding service was another. Today, those same innate talents are helping Multiple clients identify opportunities they may not have considered, while ensuring the studio runs like a well-oiled machine. Not everything about Darren changed, though. He’s still a sports buff. And still the go-to guy for political news and current affairs.

Darren Bohn

General Manager

Profile photo of Darren Bohn

It’s no surprise that Darren’s transition from creative to management has been so successful. As a multi-disciplinary design practitioner for more than 25 years, he nurtured long-term, mutually successful relationships with clients from a range of industries. Exceptional entrepreneurial vision was one reason. A laser-like focus on delivering outstanding creative and outstanding service was another. Today, those same innate talents are helping Multiple clients identify opportunities they may not have considered, while ensuring the studio runs like a well-oiled machine. Not everything about Darren changed, though. He’s still a sports buff. And still the go-to guy for political news and current affairs.

Sarah Peach Allen
Senior Designer

With over a decade of experience, working across projects nationally and internationally, Sarah brings a strategy focused, systemised approach to her design. A creative problem solver, Sarah has worked across brand strategy, brand identity, signage and wayfinding, exhibition design, social media strategy, packaging, and motion graphics. Equally comfortable working across print, digital and motion, Sarah’s need to explore how and why things work has led to surprising and unique solutions to design outcomes.

Sarah Peach Allen

Senior Designer

Profile photo of Sarah Peach Allen

With over a decade of experience, working across projects nationally and internationally, Sarah brings a strategy focused, systemised approach to her design. A creative problem solver, Sarah has worked across brand strategy, brand identity, signage and wayfinding, exhibition design, social media strategy, packaging, and motion graphics. Equally comfortable working across print, digital and motion, Sarah’s need to explore how and why things work has led to surprising and unique solutions to design outcomes.

Liam Farrell
Designer

A digital native with a classical, system-centric design approach, Liam’s strategic thinking, expansive imagination and executional precision quickly established him as a key member of our team. Inspired by new technology, and insatiably curious about the way things work, he continues to make telling contributions as a designer and animator across a range of projects and platforms.

Liam Farrell

Designer

Profile photo of Liam Farrell

A digital native with a classical, system-centric design approach, Liam’s strategic thinking, expansive imagination and executional precision quickly established him as a key member of our team. Inspired by new technology, and insatiably curious about the way things work, he continues to make telling contributions as a designer and animator across a range of projects and platforms.