Located in Murrumbeena, Levi pays homage to the site’s former life as a denim factory. There are subtle design nods to its history—some obvious, some quite subtle. The facade has a bronze-toned circular plaque with the venue’s name—look closely and you’ll notice it resembles a jeans button. The signage hanging off one side is draped as if on a clothesline. And the paint job around the brick exterior is blue most of the way down, until it switches to white at the bottom—like rolled-up cuffs.

Levi Murrumbeena

Brand strategy
Brand identity
Art direction
Menu design