Seafarers

Centred on an inspired adaptive re-use of the heritage-protected Goods Shed 5 by famed architect, Nonda Katsalidis, Seafarers is a new mixed-use waterfront precinct for Melbourne which will incorporate a limited collection of residences, Australia’s first 1 Hotel, a 1,000-seat function centre, dining and retail, all complemented by a 3,500sqm public park.

Scope of work:
Brand identity
Brand strategy
Art Direction
Identification signage
Print and digital communications
Site activation
Advertising

Marketing brochure

Brand guidelines

Site activation

As Melburnians welcomed the first day of spring with glorious blue skies, a stunning display of over 150,000 tulips lined the banks of Melbourne’s Yarra River as part of a large-scale zero-waste installation by sustainable designer and eco-warrior Joost Bakker. The interactive public installation offered complimentary blooms to be collected free of charge in an effort to raise awareness about the epidemic facing local flower growers.