SEAFARERS

Seafarers

Centred on an inspired adaptive re-use of the heritage-protected Goods Shed 5 by famed architect, Nonda Katsalidis, Seafarers is a new mixed-use waterfront precinct for Melbourne which will incorporate a limited collection of residences, Australia’s first 1 Hotel, a 1,000-seat function centre, dining and retail, all complemented by a 3,500sqm public park. 

Scope of work:
Brand identity

Brand strategy
Art Direction
Identification signage
Print and digital communications
Site activation
Advertising

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Marketing brochure

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Brand guidelines

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Site activation

As Melburnians welcomed the first day of spring with glorious blue skies, a stunning display of over 150,000 tulips lined the banks of Melbourne’s Yarra River as part of a large-scale zero-waste installation by sustainable designer and eco-warrior Joost Bakker. The interactive public installation offered complimentary blooms to be collected free of charge in an effort to raise awareness about the epidemic facing local flower growers.

Client:
Riverlee

Consultant team:
1 Hotels
Fender Katsalidis
Carr Design Group
Oculus
One Design Office
Joost Bakker

Collaborators:
Earl Carter Photography
Binyan Studios
Rob Sweeten (Writer Guy)

Case Studies

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