This unique address in the Melbourne CBD was a historic printing works during the 19th century, supplying hand-printed communications to the Salvation Army and broader community of Melbourne. Still in development, 502 Albert Street is set to be re-imagined as an artistic, boutique landmark hotel destination for Melbourne.

Collaborating closely with Conran + Partners, Multiple are in the process of developing a highly functional wayfinding and signage system for the 14 storey hotel. The design language combines elements of the building’s rich printing history of solid metal print rollers, inky letterpress plates, and delicate sheets of paper; integrating seamlessly into the elegant interior design.

Lanson Place

Signage strategy
Signage design


Denton Corker Marshall

Render courtesy of Conran + Partners