After Moonee Valley City Council’s (MVCC) new brand was launched, there was a need to unite the signage presence across the municipality, to encourage engagement and connection, whilst remaining suitably accessible. With current signage in the council a complex mixture of old, often confusing, sign types and forms, a robust system was to be implemented to elucidate the signage process and design, covering all communications within the built environment.

A broad signage guidelines document was developed to deliver a cohesive and adaptable signage framework that is highly functional for current and future signage objectives in an easy-to-navigate format. The document outlines the look and feel of each sign, both internal and external, describing the need to decommission, de-clutter and repurpose existing signage within the council, as well as detailing principles relating to allocation, construction, regulations and graphics.

Moonee Valley City Council

Signage and wayfinding strategy
Signage and wayfinding design