Centred on an inspired adaptive re-use of the heritage-protected Goods Shed 5 by famed architect, Nonda Katsalidis, Seafarers is a new mixed-use waterfront precinct for Melbourne which will incorporate a limited collection of residences, Australia’s first 1 Hotel, a 1,000-seat function centre, dining and retail, all complemented by a 3,500sqm public park.


Brand identity and strategy
Art Direction
Identification signage and site activation
Print and digital communications
Corporate publications
Website Design

Texture and sustainability tell the story of Seafarers and 1 Hotels. Continuing that mission, the marketing brochures and folders are bound in a range of fabrics selected from surplus factory material.

We collaborated closely with Earl Carter to produce a dedicated suite of lifestyle imagery highlighting Seafarers’ connection to nature and all that Melbourne’s bustling riverfront precinct has to offer.