The return of Melbourne Art Fair took place for the first time in a temporary structure within the Southbank Arts Precinct.

The 2018 edition showcased a curated selection of 40 galleries, presenting works by some of the newest and most respected contemporary artists from Australia, New Zealand and the region.

As the flagship event of Melbourne Art Week, the Fair partners with surrounding galleries and cultural institutions to create a dynamic calendar of tours, events and talks to encourage visitation, participation and discourse.


Melbourne Art Foundation

Brand identity
Marketing brochures and guides
Merchandise and ticketing collateral
Outdoor print media
Event signage
Website and digital advertising
Digital displays


Sam Jinks


Typographic Excellence Award by Type Directors Club New York
Finalist in Brand Experience AGDA Awards 2019

The following Melbourne Art Fair in 2021 was pivoted to a purely digital experience. Expressive campaign material advertised the online ‘viewing rooms’ during the height of the pandemic, allowing the Fair to continue running.